UberEats cash in on millennials love of smashed avocado by offering free meals

Uber have weighed in on #AvocadoGate in the most uber way possible. See a topical opportunity and market the hell out of it.

After an article was published in a national newspaper, asserting that the reason millennials couldn’t break into the urban housing market was because of their luxuriant brunch habits, the smashed avocado-loving millennials of Australia fought back with applause-worthy tenacity.

SEE ALSO: Smashed avocado millennial debate takes a turn for the ridiculously ironic

Hearing the battle cry of their target demographic, UberEats are offering brunch on the house for one weekend only, across Sydney, Brisbane, Melbourne Perth and Adelaide.

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The catch is that the offer is onlyfor new UberEats customers. Existing customers can share a unique code for a discount on their brekkie, but no free meals sadly.

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“Well, millennials, we too share your love for the humble avocado," Uber said in a statment. "And we support your right to a guilt free brunch, so we’ve teamed up with some of your favourite restaurant partners across the country to bring you your city’s best and most affordable #SmashedAvos, without the side order of #SmashedDreams."

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The hullabaloo first came about when columnist Bernard Salt wrote a Gen Y-scorning treatise on housing affordability in The Australian, saying "I have seen young people order smashed avocado with crumbled feta on five-grain toasted bread at $22 a pop and more."

And since someone in a board-room somewhere has caught on to the concept that young people love brunch and hate baby boomers, we're being offered free breakfast.

Let's never speak of smashed avocado again, please.